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READY, SET, &Co.: WELCOME TO &Co. WORLD
IS:SUE × MAX&Co.
The new connection between MAX&Co. and Japanese girl group IS:SUE puts authenticity front and center to tell a fresh story for the new season.
Named local brand friends for the Autumn/Winter 2026 collection, the four artists bring a rich, contemporary energy to the scene, where freedom of expression highlights each unique personality.
Be yourself, just as you are.
In an era where countless values and lifestyles are shared, what matters most is staying true to what you love.
CIAO, LONDON!
We hope to see you there!
THE SOUND OF MAX&Co.
Turn the volume up to the MAX. A key ingredient of MAX&Co.’s cultural agenda music offers a precious moment of &Co.nnection and self-expression. Play loud.
BETTER TOGETHER: THE &Co.LLABORATION CLUB
A space for creative experimentation where MAX&Co.’s distinctive aesthetic evolves through the vision of artists, designers, and collectives, giving life to capsule collections and special projects that open up new perspectives.
SCENT SET
Great outfits are topped off with a great fragrance. Discover the debut scent collection. As vibrant as the MAX&Co. ready-to-wear, choose between three eau de parfums: SHE IS A 10, GOOD VIBES DON’T LIE and MORNING CAN WAIT.
CIAO, RINASCENTE!
MAX&Co. takes over the legendary department store, Rinascente, with an immersive activation: think decking out the iconic arched windows in red, bespoke soundscapes and an elegant-meets-enfant terrible attitude.
THERE’S NO PLACE LIKE R(H)OME
Bigger and better than ever, the flagship store – on Via Condotti – reopens are an extensive refurbishment and two-storey expansion. It’s about more than shopping: this is a destination for discovery, inspiration and complete immersion.