Great outfits are topped off with a great fragrance. Discover the debut scent collection. As vibrant as the MAX&Co. ready-to-wear, choose between three eau de parfums: SHE IS A 10, GOOD VIBES DON’T LIE and MORNING CAN WAIT.
READY, SET, &Co.: WELCOME TO &Co. WORLD
BETTER TOGETHER: THE &CO.LLABORATION CLUB
A space for creative experimentation where MAX&Co.’s distinctive aesthetic evolves through the vision of artists, designers, and collectives, giving life to capsule collections and special projects that open up new perspectives.
SCENT SET
CIAO, RINASCENTE!
MAX&Co. takes over the legendary department store, Rinascente, with an immersive activation: think decking out the iconic arched windows in red, bespoke soundscapes and an elegant-meets-enfant terrible attitude.

THERE’S NO PLACE LIKE R(H)OME
Bigger and better than ever, the flagship store – on Via Condotti – reopens are an extensive refurbishment and two-storey expansion. It’s about more than shopping: this is a destination for discovery, inspiration and complete immersion.

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