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The Sound of MAX&Co. is landing in London and you don’t want to miss this!
THE TALK, THE PARTY and THE SURPRISE
See you there!
MAX&Co. London
Regent Street
Thursday, September 17th
From 5:30 PM
IS:SUE × MAX&Co.
The new connection between MAX&Co. and Japanese girl group IS:SUE puts authenticity front and center to tell a fresh story for the new season.
Named local brand friends for the Autumn/Winter 2026 collection, the four artists bring a rich, contemporary energy to the scene, where freedom of expression highlights each unique personality.
Be yourself, just as you are.
In an era where countless values and lifestyles are shared, what matters most is staying true to what you love.
THE SOUND OF MAX&Co.
Turn the volume up to the MAX. A key ingredient of MAX&Co.’s cultural agenda music offers a precious moment of &Co.nnection and self-expression. Play loud.
BETTER TOGETHER: THE &Co.LLABORATION CLUB
A space for creative experimentation where MAX&Co.’s distinctive aesthetic evolves through the vision of artists, designers, and collectives, giving life to capsule collections and special projects that open up new perspectives.
THE DATE EDIT
&Co.LLABORATION with SAMI MIRÓ
SNAP. PACK. DEPLOY. &Co.LLABORATION with RÆBURN
BECOMING UNDONE &Co.LLABORATION with SAMI MIRÓ
1-800 GIFT ALERT &Co.LLABORATION with PIETRO TERZINI
CIAO, RINASCENTE!
MAX&Co. takes over the legendary department store, Rinascente, with an immersive activation: think decking out the iconic arched windows in red, bespoke soundscapes and an elegant-meets-enfant terrible attitude.
THERE’S NO PLACE LIKE R(H)OME
Bigger and better than ever, the flagship store – on Via Condotti – reopens are an extensive refurbishment and two-storey expansion. It’s about more than shopping: this is a destination for discovery, inspiration and complete immersion.
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